PUCPR Search for 'an:142390'

Faster new product development getting the right product to market quickly

By Rosenau, Milton D..
New York, NY AMACOM 1990 .
xiii, 313 p. 0814459420

The product life cycle and international trade

By Wells, Louis T..
Boston Division of Research, Graduate School of Business Administration, Harvard University 1972 .
vii, 259 p. 0875840957

Acceptance of new food products by supermarkets

By Borden, Neil H..
Boston Division of Research, Graduate School of Business Administration, Harvard University 1968 .
xi, 227 p. 22 cm..

Developing new brands

By King, Stephen Harris Morley..
New York Wiley 1973 .
viii, 184 p. , "A Halsted Press book." 23 cm..
0470477873

New product development what really works

By Gruenwald, George..
Lincolnwood, Ill. NTC Business Books 1985 .
xvii, 414 p. , Includes index. 25 cm..
0872510859

Product planning and management

By Sachs, William S..
Tulsa, Okla. PennWell Books 1981 .
xviii, 428 p. 24 cm..
0878141499

Technology transfer, process and policy.

By Rosenbloom, Richard S..
Washington National Planning Association 1965 .
39 p.

The product-planning system.

By Goslin, Lewis N.
R.D. Irwin 1967 .
159 p.

Marketing decisions for new and mature products planning, development, and control

By Hisrich, Robert D..
Columbus C.E. Merrill Pub. Co. 1984 .
xii, 424 p. 26 cm..
067520092X

Life-styled marketing.

By Hanan, Mack..
New York American Management Association 1972 .
xiv, 146 p. 24 cm..
0814452892

Product innovation in food processing, 1954-1964

By Buzzell, Robert D..
Boston Division of Research, Graduate School of Business Administration, Harvard University 1967 .
xv, 220 p. , Abstract (4 p.) inserted. 22 cm..

New product venture management

By Karger, Delmar W..
New York Gordon and Breach 1972 .
viii, 280 p. 28 cm..
0677039603

New product management

By Scheuing, Eberhard E..
Columbus, Ohio Merrill Pub. Co. 1989 .
xii, 399 p. 25 cm..
0675209226

Successful management of new products

By Gerlach, John T..
New York Hastings House 1968 .
221 p. 25 cm..
0803866720

The product manager's job

By Evans, Gordon H..
[New York] American Management Association 1964 .
102 p. 28 cm..

Product strategy and management.

By Berg, Thomas L..
New York Holt, Rinehart and Winston 1963 .
xii, 610 p. 25 cm..

How to plan products that sell guides for development and commercialization.

New York Research and Development Division, American Management Association 1958 .
148 p.

The management of technical programs with special reference to the needs of developing countries

By Bass, Lawrence Wade.
New York Praeger 1965 .
xiii, 138 p. , Based on the syllabus prepared for a training course, Management of science and technology in developing economies, conducted by Arthur D. Little, inc. 25 cm..

El sistema de diseño de productos

By Goslin, Lewis N.
Buenos Aires | Libreria "El Ateneo" editorial 1971 .
xii, 182 p. , Translation of : The product-planning system.

The virtual corporation structuring and revitalizing the corporation for the 21st century

By Davidow, William H..
New York HarperBusiness 1992 .
x, 294 p. , Includes index. 25 cm..
0887305938 (cloth)

Creating demand powerful tips and tactics for marketing your product or service

By Ott, Richard.
Homewood, Ill. Business One Irwin 1992 .
xvii, 258 p. , Includes index. 24 cm..

New product development managing and forecasting for strategic success

By Thomas, Robert J..
New York | Chichester John Wiley 1993 .
xiv, 352 p. 26 cm..
0471572268

Strategic analysis for venture evaluation the SAVE approach to business decisions

By Park, William R..
New York Van Nostrand Reinhold 1982 .
xvi, 179 p. , Includes index. 24 cm..
0442245076

Systematic new product development

By Douglas, Gordon..
New York Wiley 1978 .
vii, 173 p., [5] leaves of plates , "A Halsted Press book." | Includes index. 0470263288

Innovation, managing the development of profitable new products

By Rosenau, Milton D..
Belmont, Calif. Lifetime Learning Publications 1982 .
xv, 183 p. 0534979343

Strategies for diversification and change

By Leontiades, Milton..
Boston Little, Brown 1980 .
xv, 199 p. , Includes indexes. 0316521035

Product design and development

By Ulrich, Karl T..
New York McGraw-Hill 1995 .
xxiii, 289 p. 25 cm..
0070658110 (hard : alk. paper)

New product development

By Gruenwald, George..
Lincolnwood, Ill., USA NTC Business Books 1992 .
xxvi, 454 p. 25 cm..
0844233528

Marketing strategies for the mature market

By Moschis, George P..
Westport, Conn. Quorum Books 1994 .
xiv, 198 p. 24 cm..
0899308872 (alk. paper)

The product development challenge competing through speed, quality, and creativity

Boston Harvard Business School Press 1995 .
xviii, 431 p. , Includes index.

Winning at new products accelerating the process from idea to launch

By Cooper, Robert G..
Reading, Mass. Addison-Wesley 1993 .
xiii, 358 p. 0201563819 (recycled, acid-free paper)

The salesman of the century inventing, marketing and selling on TV: how I did it and how you can too!

By Popeil, Ron..
New York Delacorte Press 1995 .
320 p. 0385313780

Product development meeting the challenge of the design-marketing interface

Chichester, England | New York John Wiley & Sons 1995 .
xiv, 345 p. 23 cm..
0471953539

Market analysis assessing your business opportunities

By Stevens, Robert E..
New York Haworth Press 1993 .
xiii, 240 p. 22 cm..
156024268X (alk. paper) | 1560242698 (pbk. : alk. paper)

El poder de la plataforma de productos cómo crear productos

By Meyer, Marc H..
Barcelona Editorial Paidós 1998 .
297 p. 24 cm..
8449305195

New products, new profits company experiences in new product planning

New York AMACOM 1964 .
303 p.

New service development creating memorable experiences

Thousand Oaks, Calif. Sage Publications 2000 .
xv, 328 p. 24 cm..
0761917411 | 076191742X (pbk.)

Strategic management of technology and innovation

By Burgelman, Robert A..
Boston McGraw-Hill Irwin 2004 .
xvi, 1208 p. 27 cm..
0072536950 (hardcover)

New product development successful innovation in the marketplace

By Brooke, Michael Z..
New York International Business Press 2003 .
xxiv, 219 p. 24 cm..
0789015668 | 0789015676(hardcover)

Guía para el desarrollo de productos : una visión global

By Lerma Kirchner, Alejandro Eugenio..
México Thomson 2004 .
xiii, [231] p. 25 cm..
9706863834

La estrategia del océano azul cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

By Kim, W. Chan..
Bogotá Grupo Editorial Norma 2005 .
xv, 240 p. 25 cm..
9580488398

Desarrollar la gestión de la creatividad y de la innovación

Bilbao Ediciones DEUSTO 2004 .
vii, 177 p. 24 cm..
8423422348

Diseño y desarrollo de productos Enfoque multidisciplinario

By Ulrich, Karl T..
México Mc Graw Hill 2004 .
366 p. , Includes index. 23cm..
9701047931

Dirección estratégica de la innovación tecnológica

By Schilling, Melissa A..
Madrid McGraw-Hill 2008 .
xv, 313 p. , Translation of: Strategic management of technologolical innovation. 24 cm..
9788448165994

Encyclopedia of technology and innovation management /

West Sussex,UK: ohn Wiley and Son; 2010

The Ten Faces of Innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization. /

By Kelley, Tom.
United States of America : Currency , 2005 .
xi, 273 p. , Includes index. 25 cm..
0385512074

Do you matter? how great design will make people love your company

By Brunner, Robert.
Upper Saddle River, N.J. FT Press 2009 .
xviii, 236 p. 23 cm..
0137142447 (alk. paper)

Digital design : new frontiers for the objects

By Martegani, Paolo.
Basel | Boston Birkhäuser 2000 .
93 p. 19 cm..
3764362960

The Ten Faces of Innovation : strategies for heightening creativity. /

By Kelley, Tom.
Great Britain : Profile Books LTD , 2008 .
xi, 276 p. , Originally published: 2006. | Includes index. 20 cm..
9781846680311 | 184668031X

Naoto Fukasawa

London | New York Phaidon 2007 .
239 p. 30 cm..
9780714845869