PUCPR Search for 'an:139425'

Consumer behavior

By Schiffman, León G..
Englewood Cliffs, NJ Prentice Hall 1991 .
xxiii, 680 p. 0131705318

Investigación de motivaciónes

By Kropf, Hanns Ferdinand Josef..
Madrid Ediciones Rialp 1971 .
491 p. , Translation of : Motivforschung.

Handbook of consumer motivations the psychology of the world of objects.

By Dichter, Ernest.
New York McGraw-Hill 1964 .
xvi, 486 p. 21 cm..

Purchasing behavior and personal attributes

By Massy, William F..
Philadelphia University of Pennsylvania Press 1968 .
174 p. 25 cm..

Competition and human behavior

By Wasson, Chester R..
New York Appleton-Century-Crofts 1968 .
vii, 173 p. 24 cm..

Consumer behavior and marketing action

By Assael, Henry..
Boston, Mass. Kent Pub. Co. 1981 .
xiv, 641 p. 24 cm..
0534009581

Consumer behavior; theory and application

By Farley, John U..
Boston Allyn & Bacon 1974 .
xiii, 274 p. 24 cm..

Consumer behavior fundamentals & strategies

By Williams, Terrell G..
St. Paul West Pub. Co. 1981 .
xvi, 574 p. 26 cm..
0829904204

Consumer behavior

By Robertson, Thomas S..
Glenview, Ill. Scott, Foresman 1984 .
xv, 640 p. 24 cm..
0673158411

Consumer behavior basic findings and management implications

By Zaltman, Gerald,.
New York Wiley 1983 .
xvi, 684 p. 25 cm..
0471093068

The psychology of consumer behavior

By Markin, Rom J..
Englewood Cliffs, N.J. Prentice-Hall 1969 .
xiii, 258 p.

Consumer behavior selected readings

By Engel, James F..
Homewood, Ill. R. D. Irwin 1968 .
ix, 233 p. , Articles selected from American Marketing Association publications. 23 cm..

Behavioral science foundations of consumer behavior.

By Cohen, Joel B..
New York Free Press 1972 .
vi, 474 p. 24 cm..

Repeat-buying; theory and applications

By Ehrenberg, A. S. C..
Amsterdam | New York North-Holland Pub. Co. | American Elsevier 1972 .
xviii, 322 p. 23 cm..
0444103694 (American Elsevier)

Motivaciones del consumo en el mercado

By Ferber, Robert.
Barcelona Editorial Hispano Europea 1969 .
xxvii, 652 p. , Original title: Motivation and market behavior. 21 cm..

Motivation research in advertising and marketing

By Smith, George Horsley..
New York McGraw-Hill 1954 .
xviii, 242 p.

Consumer behavior and the practice of marketing

By Runyon, Kenneth E..
Columbus Merrill Pub. Co. 1987 .
xv, 776 p. 24 cm..
0675204631

Consumer behavior contemporary research in action

By Holloway, Robert J..
Boston Houghton Mifflin 1971 .
viii, 458 p. 24 cm..
0395046386

La psicología en la industria y el comercio

By Moede, Walther.
México UTEHA 1961 .
214 p. , Translation of : Psychologie des Berufs-Und Wirtschaftslebens. | Includes index.

Psicología de la actividad comercial

By Benesch, Hellmuth..
Madrid Ediciones Rialp 1975 .
194 p. , Translation of : Wirtschafts psychologie

Contemporary perspectives in consumer research

Boston, Mass. Kent Pub. Co. 1981 .
ix, 466 p. 0534009425

Psicosociología de la venta

By Le Blanc, Gabrielle..
Madrid Ediciones Marova 1973 .
342 p. , Translation of : Psychosociologie de la vente.

Del estudio de motivacion a la creacion publicitaria y a la promoción de ventas

By Joannis, Henri..
Madrid Editorial Paraninfo 1969 .
434 p. , Translation of : De l'etude de motivation a la creation publicitare et a la promotion des ventes. plates..

Comportamiento del consumidor

By Schiffman, León G..
México Prentice Hall Hispanoamericana 1997 .
xviii, 684 p. 27 cm..

Comportamiento del consumidor

By Schiffman, León G..
México Pearson/Prentice Hall 2005 .
688 p. 25.5 cm..
9702605962

Comportamiento del consumidor

By Schiffman, León G..
México Pearson Education/Prentice Hall 2010 .
xviii, 518 p., [55] p. 27 cm..
9786074429695