PUCPR Search for 'an:138969'

Creative advertising theory and practice

By Moriarty, Sandra E..
Englewood Cliffs, N.J. Prentice-Hall 1991 .
viii, 438 p. 0131899112

The making of effective advertising

By Patti, Charles H..
Englewood Cliffs, N.J. Prentice Hall 1990 .
140 p. , Includes index. 0135472903

How to create and deliver winning advertising presentations

By Moriarty, Sandra E..
Lincolnwood, Ill., USA NTC Business Books 1989 .
vii, 136 p. , Includes index. 28 cm..
0844231967

Marketing

By Keegan, Warren J..
Englewood Cliffs, N.J. Prentice Hall 1995 .
xxviii, 743 [73] p. , On title page: Annotated instructor's edition. 0130163872

Advertising principles & practice

By Moriarty, Sandra E..
Upper Saddle River, N.J. Pearson Prentice Hall 2009 .
xlvi, 640 p. , Previous editions had William Wells as first author. 29 cm..
9780132224154 | 0132224151