PUCPR Search for 'an:134182'

Dimensions of consumer behavior.

By McNeal, James U.,.
New York Appleton-Century-Crofts 1969 .
xiv, 446 p. 24 cm..
0390625310

Children as consumers insights and implications

By McNeal, James U.,.
Lexington, Mass. Lexington Books 1987 .
xvi, 211 p. , Includes index. 0669130877 (alk. paper)

Consumer behavior, classical and contemporary dimensions

Boston Little, Brown 1982 .
xix, 505 p. , Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982. 0316563102

Consumer behavior, an integrative approach

By McNeal, James U.,.
Boston Little, Brown 1982 .
xxi, 426 p. , Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982. 0316563099