PUCPR Search for 'an:131175'

Marketing research an applied approach

By Kinnear, Thomas C..
New York McGraw-Hill 1991 .
xxi, 856 p. 25 cm..
0070347573

Marketing research

By Parasuraman, A..
Reading, Mass. Addison-Wesley Pub. Co. 1991 .
xiv, 898 p. 0201502828

Marketing research an applied approach

By Kinnear, Thomas C..
New York McGraw-Hill 1987 .
xviii, 718 p. 25 cm..
0070347484

Market structure analysis

By Myers, James H..
Chicago American Marketing Association 1977 .
159 p. 23 cm..
0877570892

Industrial marketing management and controls

By Williams, L. A..
New York American Elsevier Pub. Co. 1967 .
xviii, 265 p. 23 cm..

Managing the marketing research function

By Adler, Lee..
Chicago American Marketing Association 1977 .
172 p. 23 cm..
0877570825

Marketing research text and cases

By Boyd, Harper W.,.
Homewood, Ill. R.D. Irwin 1981 .
xiv, 693 p. 25 cm..
0256025304

The spenders.

By Britt, Steuart Henderson.
New York McGraw-Hill 1960 .
293 p. 22 cm..

Marketing research and analysis

By Brown, Lyndon O..
New York Ronald Press Co. 1969 .
vi, 624 p. 24 cm..

Marketing research and information systems text and cases

By Buzzell, Robert D..
New York McGraw-Hill 1969 .
xii, 788 p. , Case material from the Harvard Graduate School of Business Administration. 23 cm..

How to use color to sell

By Danger, Eric..
Boston Cahners Pub. Co. 1968 .
xii, 224 p. , London ed. published in 1968 has title: Using colour to sell. 23 cm..

Marketing research

By Dodge, H. Robert.
Columbus, Ohio Merrill 1982 .
viii, 530 p. 26 cm..
0675098475

Consumer behavior

By Engel, James F..
New York Holt, Rinehart, and Winston 1968 .
xiv, 652 p. 24 cm..

Quantitative techniques in marketing analysis: text and readings

By Frank, Ronald Edward.
Homewood, Ill. R. D. Irwin 1962 .
556 p. 24 cm..

Multidimensional scaling and related techniques in marketing analysis

By Green, Paul E..
Boston Allyn and Bacon 1970 .
xv, 203 p. 24 cm..

Research for marketing decisions

By Green, Paul E..
Englewood Cliffs, N.J. Prentice-Hall 1966 .
viii, 532 p. 24 cm..

Research for marketing decisions

By Green, Paul E..
Englewood Cliffs, N.J. Prentice-Hall 1970 .
xii, 644 p. 24 cm..
0137741820

Honomichl on marketing research

By Honomichl, Jack J..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
330 p. , Includes indexes. 24 cm..
0844230928 | 0844230960

Research in consumer behavior.

By Kollat, David T..
New York Holt, Rinehart and Winston 1970 .
xi, 767 p. 23 cm..
0030847338 (pbk)

Market research and analysis

By Lehmann, Donald R..
Homewood, Ill. R. D. Irwin 1979 .
xiii, 721 p. 24 cm..
0256021406

Marketing research

By Luck, David Johnston..
Englewood Cliffs, N.J. Prentice-Hall 1974 .
viii, 470 p. 24 cm..
0135575958

Marketing research text and cases

By McGown, K. L..
Cambridge, Mass. Winthrop Publishers 1979 .
xiv, 432 p. 25 cm..
087626562X

Marketing research

Englewood Cliffs, N.J. Prentice-Hall 1978 .
xvi, 522 p. , Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor. | Includes indexes. 25 cm..
0135576377

The practice of marketing research

By Nelson, James E..
Boston, Mass. Kent Pub. 1982 .
xiii, 667 p. 25 cm..
0534010687

Marketing research measurement and method : a text with cases

By Tull, Donald S.,.
New York | London Macmillan Pub. Co. | Collier Macmillan 1987 .
xvi, 845 p. 24 cm..
002421910X | 0029468108 (international ed.)

Exploring marketing research

By Zikmund, William G..
Chicago Dryden Press 1989 .
xxi, 824 p. 26 cm..
0030229634

Essentials of consumer behavior concepts and applications

By Block, Carl E..
Hinsdale, Ill. Dryden Press 1979 .
xviii, 650 p. 25 cm..
0030419611

Do-it-yourself marketing research

By Breen, George Edward.
New York McGraw-Hill 1982 .
x, 303 p. , Includes index. 25 cm..
0070074461

Trends in consumer behavior research

By Peterson, Robert Allen.
Chicago American Marketing Association 1977 .
v, 40 p. 23 cm..
0877570833

The use of sampling in marketing research

By Dommermuth, William P..
Chicago American Marketing Association 1975 .
vi, 37 p. 0877570655

Marketing research information systems and decision making

By Uhl, Kenneth P..
New York Wiley 1969 .
xv, 538 p. 24 cm..
0471895504

Guidelist for marketing research and economic forecasting

By Carpenter, Robert N..
[New York] American Management Association 1966 .
112 p. 23 cm..

Marketing research

By Aaker, David A..
New York Wiley 1990 .
xiv, [2], 739, [30] p. 0471613517

Hearing the voice of the market competitive advantage through creative use of market information

By Barabba, Vincent P..
Boston, Mass. Harvard Business School Press 1991 .
xiv, 294 p. , 920228

Handbook of marketing research.

By Ferber, Robert.
New York McGraw-Hill 1974 .
1 v. (various pagings) , 920406 23 cm..
0070204624

Estudios de mercado una introducción a la mercadotecnia

By Ballestero, Enrique..
Madrid Alianza 1990 .
136 p. , Bibliography: p. 135-136. 20 cm..
8420626457

Achieving optimal enrollments and tuition revenues a guide to modern methods of market research, student recruitment, and institutional pricing

By Ihlanfeldt, William..
San Francisco, CA Jossey-Bass Publishers 1980 .
xvi, 267 p. , Includes index. 0875894526

Marketing and the computer.

By Alderson, Wroe..
Englewood Cliffs, N.J. Prentice-Hall 1963 .
443 p.

Marketing research

By Weiers, Ronald M..
Englewood Cliffs, N.J. Prentice Hall 1988 .
636 p. 24 cm..
0135584795

Investigación de mercados: administración y metodos

By Wentz, Walter B..
México Editorial Trillas 1981 .
576 p. , Translation of : Marketing research. 23 cm..

A manager's guide to marketing research survey of recent developments

By Green, Paul E..
New York Wiley 1967 .
185 p. 22 cm..

Investigación de mercados principios y dinamicas

By Zaltman, Gerald,.
Barcelona Editorial Hispano Europea 1980 .
2 v. 22 cm..
8425505747 (set)

Marketing and business research

By Heidingsfield, Myron Samuel.
New York Holt, Rinehart and Winston 1962 .
xv, 250 p. 22 cm..

Models, measurement, and marketing

Englewood Cliffs, NJ Prentice-Hall 1965 .
216 p. , "A special project of the Market Research Council." | "Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62." 23 cm..

Marketing models and econometric research

By Parsons, Leonard J..
New York North-Holland Pub Co. 1976 .
xiii, 300 p. , Includes indexes. 24 cm..
0720486017

Consumer behavior selected readings / James F. Engel.

By Engel, James F..
Illinois Richard D. Irwin, Inc. 1968 .
ix, 233 p.

Marketing research methodological foundations

By Churchill, Gilbert A..
Hinsdale, Ill. Dryden Press 1979 .
xix, 668 p. 25 cm..
0030455669

Investigación de mercados

By Davis, E. J..
Buenos Aires El Ateneo 1975 .
xiii, 192 p. , Translation of: Experimental marketing.

A managerial introduction to marketing

By Staudt, Thomas A..
Englewood Cliffs, N.J. Prentice-Hall 1965 .
xvi, 560 p.

A managerial introduction to marketing

By Staudt, Thomas A..
Englewood Cliffs, N.J. Prentice-Hall 1970 .
xvi, 618 p. 25 cm..
0135501458