PUCPR Search for 'an:131165'

Travel and tourism marketing techniques

By Reilly, Robert T..
Albany, NY Delmar Publishers 1988 .
viii, 327 p. , Includes index. 0827333005

Marketing management analysis, planning, implementation, and control

By Kotler, Philip,.
Englewood Cliffs, N.J. Prentice-Hall 1991 .
xxvi, 756 p. 0135524806

Fundamentals of modern marketing

By Cundiff, Edward W..
Englewood Cliffs, N.J. Prentice-Hall 1985 .
xi, 482 p. 0133414396

Cases in strategic marketing

Englewood Cliffs, N.J. Prentice Hall 1989 .
728 p. , Includes index. 013119108X

Marketing to China one billion new customers

By Xu, Bai Yi.
Lincolnwood, Ill., NTC Business Books 1990 .
xxvi, 150 p. 0844233951

Fundamentals of marketing

By Stanton, William J..
New York McGraw-Hill 1987 .
xx, 666 p. 25 cm..
0070609438

Fundamentos de mercadotécnia

By Kotler, Philip,.
México Prentice-Hall Hispanoamericana, S.A. 1985 .
648 p. , Translation of : Marketing essentials. | Includes index. 9688800252

Marketing management strategies and programs

By Guiltinan, Joseph P..
New York McGraw-Hill 1990 .
v. 0070489424

Marketing research an applied approach

By Kinnear, Thomas C..
New York McGraw-Hill 1991 .
xxi, 856 p. 25 cm..
0070347573

The marketing edge making strategies work

By Bonoma, Thomas V..
New York Free Press 1985 .
xiii, 241 p. , Includes index. 25 cm..
0029042003

Marketing

By Evans, Joel R..
New York, N.Y. Macmillan Pub. Co. 1990 .
xxix, 780, 79, 30 p. , Colored ill. on lining papers. 26 cm..
0023344016

Marketing planning & strategy

By Jain, Subhash C..
Cincinnati, OH South-Western Pub. 1990 .
xxi, 916 p. 24 cm..
0538802510

International marketing and purchasing of industrial goods an interaction approach

Chichester | New York Wiley 1982 .
x, 406 p. , Includes indexes. 24 cm..
0471279870

Marketing

By Russ, Frederick A..
Boston Little, Brown 1982 .
xxv, 582 p. 24 cm..
0316762725

Principles of marketing

By Kotler, Philip,.
Englewood Cliffs, N.J. Prentice Hall 1991 .
xxiii, 711 p. , Annotations and Instructor's Manual by Richard G. Starr, Jr.

Essentials of media planning a marketing viewpoint

By Barban, Arnold M..
Lincolnwood, Ill. NTC Business Books 1987 .
xii, 160 p. 0844230189 (pbk.)

Mercadeo un enfoque gerencial

By Cunningham, William Hughes..
Glenview, Ill. Scott, Foresman 1990 .
x, 785 p. 0673193098

Strategic marketing problems cases and comments

By Kerin, Roger A..
Boston Allyn and Bacon 1987 .
xv, 735 p. 020510553X (International ed.)

Perspectives in consumer behavior

Englewood Cliffs, N.J. Prentice Hall 1991 .
vii, 616 p. , Previously published: Glenview, Ill. : Scott, Foresman, c1989. 0136604404

An analytic approach to marketing decisions

By Dyer, Robert F..
Englewood Cliffs, NJ Prentice Hall 1991 .
xiii, 368 p. , Includes Expert Choice Software demo disk for chapter six available in Circulation Department 1st Floor. 013558826X

Vocational instructional materials for marketing and distributive education available from Federal agencies

By Hill, Carol L..
[Washington, D.C.?] U.S. Dept. of Education, Office of Vocational and Adult Education, Office of Employment and Education, Division of Program Improvement, Curriculum Development Branch | For sale by the Supt. of Docs., U.S. G.P.O. 1980 .
v, 29 p. , "Human Resources Management, Inc." | "Contract no. 300-79-0420"--p. ii. 28 cm..

La revolución del marketing la táctica dicta la estrategia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
216 p. 9586000249

Programación, organización y control de la actividad comercial

Bilbao Urmo, S.A. de Ediciones 1986 .
602 p. , Translation of : Programmazione, organizzazione e controllo dell'attivita commerciale.

Schaum's outline of theory and problems of marketing

By Holtje, Herbert..
New York McGraw-Hill 1981 .
149 p. , Includes index. 28 cm..
0070296618

Marketing contemporary dimensions

Boston Houghton Mifflin Co. 1985 .
xiv, 415 p. 24 cm..
0395364930 (pbk.)

El marketing en la banca

By Casado Juan, Fernando.
Barcelona Editorial Hispano Europea 1980 .
252 p. 8425505429

Principles of marketing

By Kotler, Philip,.
Englewood Cliffs, N.J. Prentice-Hall 1986 .
xxiv, 774 p. , 911217 25 cm..
0137017316

Marketing classics a selection of influential articles

Boston Allyn and Bacon 1985 .
xvii, 459 p. 24 cm..
0205083412 (pbk.)

The practice of marketing management analysis, planning, and implementation

By Cohen, William A..
New York | London Macmillan | Collier Macmillan 1988 .
xix, 695 p. 24 cm..
0023231505

Marketing research an applied approach

By Kinnear, Thomas C..
New York McGraw-Hill 1987 .
xviii, 718 p. 25 cm..
0070347484

Marketing management

By Park, C. Whan..
Chicago Dryden Press 1987 .
xvi, 656 p., [8] p. of plates , Includes bibliographical references and indexes. 24 cm..
0030055989

Contemporary retailing

By Bolen, William H..
Englewood Cliffs, N.J. Prentice Hall 1988 .
xviii, 622 p. 25 cm..
0131703099

Retail marketing strategy planning, implementation, and control

By Samli A.Coskun.
New York Quorum Books 1989 .
xix, 353 p. 25 cm..
0899302491 (lib. bdg. : alk. paper)

Advertising, concepts and strategies

By Berkman, Harold W.,.
New York Random House 1987 .
xxiv, 614 p. , Gilson's name appears first on the 1st ed. | Includes indexes. 27 cm..
0394361652

Marketing

By Berkowitz, Eric N..
St. Louis Times Mirror/Mosby College Pub. 1986 .
xxv, 747 p. , Includes indexes. 26 cm..
0801606020

Handbook of modern marketing.

New York McGraw-Hill 1970 .
1 v. (various pagings) 24 cm..
0070088381

Marketing terms: definitions, explanations, and/or aspects

By Shapiro, Irving J..
[West Long Branch, N.J. S-M-C Pub. Co. 1973 .
185 p. , Fourth ed. published in 1980 under title: Dictionary of marketing terms. 24 cm..

Macro marketing

By Moyer, Reed..
Santa Barbara,Calif. Wiley 1978 .
xii, 201 p. , "A Wiley/Hamilton publication." 0471026999

The American market for manufactured exports from the developing countries

By Small, Albert H..
New York Praeger Publishers 1972 .
xii, 189 p. , Based on the author's thesis, American University.

Marketing decision making analytic framework and cases

By O'Dell, William F..
Cincinnati South-Western Pub. Co. 1976 .
vi, 299 p. , Includes index. 23 cm..
0538195002

Multivariate analysis in marketing theory and application.

By Aaker, David A..
Belmont, Calif. Wadsworth Pub. Co. 1971 .
ix, 358 p. 24 cm..
0534000169

Planning and problem solving in marketing

By Alderson, Wroe..
Homewood, Ill. R. D. Irwin 1964 .
x, 661 p. 24 cm..

Exhibitions: universal marketing tools.

By Alles, Alfred..
New York Wiley 1973 .
260 p. , "A Halsted Press book." 25 cm..
0470023325

Marketing management strategy and action

By Assael, Henry..
Boston, Mass. Kent Pub. Co. 1985 .
xix, 750, 14, 23 p. 25 cm..
0534047882

Marketing

By Bennett, Peter D..
New York McGraw-Hill 1988 .
xxvii, 763 p. 26 cm..
0070047219

Marketing and the behavioral sciences selected readings.

By Bliss, Perry.
Boston Allyn and Bacon 1967 .
x, 614 p. 22 cm..

Physical distribution management logistics problems of the firm

By Bowersox, Donald J..
New York Macmillan 1968 .
xv, 469 p. , Based on Physical distribution management, by E. W. Smykay, D. J. Bowersox, and F. H. Mossman.

Advanced cases in marketing management

By Bursk, Edward Collins.
Englewood Cliffs, N.J. Prentice-Hall 1968 .
xii, 194 p. 23 cm..

Modern marketing strategy.

By Bursk, Edward Collins.
Cambridge Harvard University Press 1964 .
xix, 360 p. 24 cm..

Principles of marketing the management view

By Buskirk, Richard Hobart.
New York Holt, Rinehart and Winston 1970 .
xviii, 605 p. 24 cm..
0030770254