PUCPR Search for 'an:131162'

Selling to a segmented market the lifestyle approach

By Swenson, Chester A..
New York Quorum Books 1990 .
xix, 177 p., [8] p. of plates 22 cm..
089930446X (lib. bdg. : alk. paper)

Segmenting the industrial market

By Bonoma, Thomas V..
Lexington, Mass. Lexington Books 1983 .
xi, 126 p. , Includes index. 24 cm..
0669065781

Developing effective communications strategy a benefit segmentation approach

By Haley, Russell I..
New York Wiley 1985 .
xii, 510 p. , "A Ronald Press publication." 0471812625

Marketing strategies for the mature market

By Moschis, George P..
Westport, Conn. Quorum Books 1994 .
xiv, 198 p. 24 cm..
0899308872 (alk. paper)

The one to one future building relationships one customer at a time

By Peppers, Don..
New York Currency Doubleday 1993 .
xviii, 443 p. 0385425287

Selling to a segmented market the lifestyle approach

By Swenson, Chester A..
Lincolnwood, Ill., USA NTC Business Books 1992 .
xix, 177 p. , Originally published: New York : Quorum Books, c1990. 23 cm..
0844234591 (softcover)

Segmentation and positioning for strategic marketing decisions

By Myers, James H..
Chicago, IL American Marketing Association 1996 .
xiii; 358 p. , Includes index.

Internal marketing your company's next stage of growth

By Cahill, Dennis J..
New York Haworth Press 1996 .
xi, 164 p. 23 cm..
0789060051 (hc : alk. paper)

Segmenting the industrial market

By Bonoma, Thomas V..
Lexington, Mass. Lexington Books 1983 .
xi, 126 p. , Includes index. 0669065781

Handbook of market segmentation strategic targeting for business and technology firms

By Weinstein, Art..
New York Haworth Press 2004 .
xviii, 241 p. , Rev. ed. of: Market segmentation. Rev. ed. c1994. 23 cm..
0789021560 (alk. paper) | 0789021579 (soft : alk. paper)

Segmentacioń en el mercado de trabajo espanõl

By Huguet Roig, Ana..
Madrid Consejo Económico y Social 1999 .
273 p. 23 cm..
8481880957

La estrategia del océano azul cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia

By Kim, W. Chan..
Bogotá Grupo Editorial Norma 2005 .
xv, 240 p. 25 cm..
9580488398