PUCPR Search for 'an:124616'

Market research and analysis

By Lehmann, Donald R..
Homewood, Ill. R. D. Irwin 1979 .
xiii, 721 p. 24 cm..
0256021406

Product management

By Lehmann, Donald R..
Burr Ridge, Ill. Irwin 1994 .
xxiii, 437 p. 25 cm..
0256116237 (recycled paper)

Market research and analysis

By Lehmann, Donald R..
Homewood, Ill. R. D. Irwin 1988 .
xvi, 879 p. 0256070385

Meta-analysis in marketing generalization of response models

By Farley, John U..
Lexington, Mass. Lexington Books 1986 .
xiv, 121 p. , "Marketing Science Institute series"--Jacket. | Includes index. 0669140392 (alk. paper)