PUCPR Search for 'an:119629'

Strategic brand management building, measuring and managing brand equity

By Keller, Kevin Lane.
Upper Saddle River, N.J. | London Prentice Hall | Prentice-Hall International 1998 .
1 v. (various pagings) 25 cm..
0131201158

Marketing management

By Kotler, Philip,.
Upper Saddle River, NJ Prentice Hall 2006 .
xxxix, 733 [45] p. 28 cm..
0131457578

Strategic brand management building, measuring and managing brand equity

By Keller, Kevin Lane.
Upper Saddle River, N.J. Prentice Hall 2003 .
1 v. (various pagings) 25 cm..
0130411507

Administración estratégica de marca branding

By Keller, Kevin Lane.
México Pearson/Educación 2008 .
xxi, 692 p. , Translation of: Strategic brand management. 27 cm..
9789702612841

Marketing management

By Philip, Kotler..
Upper Saddle River, NJ Prentice Hall 2009 .
xl, 662 [124] p. 28 cm..
9780136009986

Marketing management

By Kotler, Philip,.
Upper Saddle River, NJ Pearson Prentice Hall 2006 .
xxxix, 733 [45] p. 28 cm..
0131457578

Direccion de marketing

By Kotler, Philip,.
México Pearson Education 2012 .
1 v. (various pagings) , Translation of : Marketing management : analysis, planning, implementation, and control, 12th ed. 27 cm..
9786073212458