PUCPR Search for 'an:119528'

Multinational marketing management

By Keegan, Warren J..
Englewood Cliffs, N.J. Prentice-Hall 1980 .
xxii, 613 p. 24 cm..
0136050557

Global marketing management

By Keegan, Warren J..
Englewood Cliffs, N.J. Prentice Hall 1989 .
xvi, 783 p. , Rev. ed. of: Multinational marketing management. 3rd ed. c1984. 25 cm..
0133572609

Judgments, choices, and decisions effective management through self-knowledge

By Keegan, Warren J..
New York Wiley 1984 .
x, 242 p. 22 cm..
0471868345

Marketing

By Keegan, Warren J..
Englewood Cliffs, N.J. Prentice Hall 1995 .
xxviii, 743 [73] p. , On title page: Annotated instructor's edition. 0130163872

Fundamentos de mercadotécnia internacional

By Keegan, Warren J..
México Prentice Hall Hispanoamericana 1998 .
xxii, 421 p. 27 cm..
9701701380

Marketing global

By Keegan, Warren J..
Madrid Prentice Hall 1997 .
xix, 532 p. , Includes bibliographical references and index. 25 cm..
8489660182

Fundamentos de mercadotécnia internacional

By Keegan, Warren J..
México Prentice Hall Hispanoamericana 1998 .
xxii, 421 p. 27 cm..
9701701380

Global Marketing

By Keegan, Warren J..
Boston,MA Prentice Hall 2011 .
xxxiv,587 p. 9780137023868

Global marketing

By Keegan, Warren J..
Upper Saddle River, N.J. Prentice Hall 2011 .
xxxiv, 587 p. 28 cm..
9780137023868 (pbk. : alk. paper) | 0137023863 (pbk. : alk. paper)

Global marketing

By Keegan, Warren J..
Upper Saddle River, N.J. Prentice Hall 2005 .
xx, 636 p. 28 cm..
0131469193

Global marketing

By Keegan, Warren J..
Upper Saddle River, N.J. Pearson/Prentice Hall 2008 .
xxiv, 643 p. 28 cm..
9780131754348 (pbk. : alk. paper) | 0131754343 (pbk. : alk. paper)