PUCPR Search for 'an:114434'

Business to business marketing management

By Bingham, Frank G..
Homewood, IL Irwin 1990 .
744 p. 0256079757

Industrial marketing analysis, planning, and control

By Reeder, Robert R..
Englewood Cliffs, N.J. Prentice Hall 1991 .
670 p. , Includes index. 013457110X

The business-to-business direct marketing handbook

By Ljungren, Roy G..
New York American Management Association 1989 .
vi, 456 p. , Includes index. 26 cm..
0814458343

Industrial marketing management text and cases

By Haas, Robert W..
Boston, Mass. PWS-KENT Pub. Co. 1989 .
xv, 655 p. 24 cm..
0534917224

Industrial marketing management and controls

By Williams, L. A..
New York American Elsevier Pub. Co. 1967 .
xviii, 265 p. 23 cm..

Business marketing management marketing of business products and services

By Eckles, Robert W..
Englewood Cliffs, N.J. Prentice Hall 1990 .
xxiv, 488 p. 0131053965

Business-to-business advertising a marketing management approach

By Patti, Charles H..
Lincolnwood, Ill. NTC Business Books 1991 .
p. cm. , "Published in association with the Business and Professional Advertising Association (B/PAA)." 0844234710

Industrial and organizational marketing

By Morris, Michael H..
Columbus Merrill Pub. Co. 1988 .
xiv, 658 p. , Errata slip laid in. | Includes indexes. 25 cm..
0675205190

Strategies for international industrial marketing the management of customer relationships in European industrial markets

London | Dover, N.H. Croom Helm 1986 .
310 p. , Includes index. 23 cm..
0709924941

Industrial purchasing strategies recommendations for purchasing and marketing managers

By Woodside, Arch G..
Lexington, Mass. Lexington Books 1987 .
xiv, 223 p. , Includes index. 24 cm..
0669069531 (alk. paper)

Industrial marketing

By Alexander, Ralph Samuel.
Homewood, Ill. R. D. Irwin 1967 .
xi, 698 p. 24 cm..

Segmenting the industrial market

By Bonoma, Thomas V..
Lexington, Mass. Lexington Books 1983 .
xi, 126 p. , Includes index. 24 cm..
0669065781

Industrial marketing

By Dodge, H. Robert.
New York McGraw-Hill 1970 .
x, 467 p. 23 cm..

Business marketing management

Boston Houghton Mifflin 1993 .
xxi, 763 p. 0395560837

The professional selling process

By Hafer, John C..
Minneapolis/St. Paul West Pub. Co. 1993 .
xxix, 614 p., [32] p. of plates 27 cm..
0314011641 (student ed.) | 0314011765 (instructor's ed.)

Industrial marketing management

By Haas, Robert W..
Boston, Mass. KENT Pub. Co. 1982 .
xv, 558 p. 0534010849

Industrial marketing and sales management in the computer age

By Kelleher, Robert F..
Boston, Mass. CBI Pub. Co. 1982 .
viii, 172 p. , Includes index. 0843608676

Winning and keeping industrial customers the dynamics of customer relationships

By Jackson, Barbara B..
Lexington, Mass. Lexington Books 1985 .
xiv, 195 p. , Includes index. 0669093416 (alk. paper) | 0669111465 (pbk. : alk. paper)

Industrial marketing research techniques and practices

By Lee, Donald D..
New York Van Nostrand Reinhold 1984 .
x, 226 p. , Includes index. 0442259220

Product policy for industrial goods companies a Harvard business review series.

Boston, Mass. Harvard Business Review, Reprint Dept. 1975 .
205 p. , "This reprint series brings together the major works in product policy published in HBR over the past two decades"--Pref. | Articles reprinted from the Harvard business review, 1955-1975. 28 cm..
0867351748 (pbk.) | 0867351756

Industrial marketing strategy

By Webster, Frederick E..
New York Wiley 1991 .
p. , "A Ronald Press publication."

Marketing university outreach programs

New York Haworth Press 1994 .
xiv, 282 p. , "Has also been published as Journal of nonprofit & public sector marketing, volume 2, numbers 2/3 1994"--T.p. verso. 23 cm..
1560246103 (alk. paper)

Cómo entrar en el mercado

By Corey, E. Raymond..
México McGraw-Hill Interamericana 1991 .
xxi, 436 p. 21 cm..

The AMA handbook for managing business to business marketing communications

By De Bonis, Nicolas J..
Lincolnwood, IL NTC/Contemporary Publishing Groups 1997 .
372 p. 0844235954

Business to business direct marketing proven direct response methods to generate more leads and sales

By Bly, Robert W..
Lincolnwood, IL NTC/Contemporary Publishing Group 1998 .
xii;403 p. , Includes bibliographical references and index. 0844232432

Segmenting the industrial market

By Bonoma, Thomas V..
Lexington, Mass. Lexington Books 1983 .
xi, 126 p. , Includes index. 0669065781

Business Marketing

Upper Saddle River, New jersy Prentice Hall 1998 .
xx ; 683 p. , Rev.ed.of: Industrial marketing: analysis, planning and control / Robert R. Reeder, Edward G. Brierty, Betty H. Reeder.2nd ed. ,1991. 0137573782

Business market management understanding, creating, and delivering value

By Anderson, James C..
Upper Saddle River, NJ Prentice-Hall, Inc. 1999 .
xvii, 430 p. 0135226570 (alk paper) :

Business to business Internet marketing seven proven strategies for increasing profits through Internet direct marketing

By Silverstein, Barry.
Gulf Breeze, FL Maxiumum Press 2002 .
xxiii, 402 p. 23 cm..
1885068727

Marketing industrial : con aplicaciones a transportes, internet e ingeniería

By Cariola, Oscar Horacio..
Buenos Aires Ugerman Editor 2001 .
423 p. 22 cm.
9879468023

Marketing industrial conexión entre la estrategia, las relaciones y el aprendizaje

By Dwyer, F. Robert..
México McGraw-Hill 2007 .
xxvii, 682 p. 27 cm..
9789701061442

Business marketing management B2B

By Hutt, Michael D.,.
Mason, OH South-Western Cengage Learning 2010 .
xxxiii, 634 p. 26 cm..
9780324581676 | 032458167X

Handbook of business-to-business marketing

Northampton, MA Edward Elgar 2012 .
xxii, 772 pages 25 cm..
9781781005361

Modelo de buenas prácticas, aportes e inserción de las empresas locales en las cadenas de suministros de la industria de dispositivos médicos en Puerto Rico

By Morales Oquendo, Pedro..
2012 .
1 computer optical disc , Title from disc label. 4 3/4 in..

Boletín Departamento de Servicios Industriales /

San Juan, P.R. : Administración de Fomento Económico, 1953 .
volumes ; 28 cm..