PUCPR Search for 'an:112679'

Consumer behavior; theory and application

By Farley, John U..
Boston Allyn & Bacon 1974 .
xiii, 274 p. 24 cm..

La dirección de los mercados

By Howard, John A..
Barcelona Editorial Hispano Europea 1966 .
ix, 560 p. , Translation of Marketing management. 21 cm..

Marketing management: analysis and planning

By Howard, John A..
Illinois Richard D. Irwin, Inc. 1966 .
xi,487 p.

Consumer behavior in marketing strategy

By Howard, John A..
Englewood Cliffs, NJ Prentice Hall 1989 .
xix, 375 p. 25 cm..
0131696661

Administración de mercadotecnia operativa, estratégica y administración

By Howard, John A..
México Editorial Diana 1979 .
640 p. , Translation of : Marketing management, operating, strategic, and administrative. | Includes index.

Marketing theory

By Howard, John A..
Boston Allyn and Bacon 1965 .
x, 212 p.