PUCPR Search for 'an:108607'

Internal relationship management linking human resources to marketing performance

Binghamton, NY Best Business Books 2004 .
110 p. , "Co-published simultaneously as Journal of relationship marketing, volume 3, numbers 2/3 2004." 23 cm..
0789024608 (hard cover : alk. paper) | 0789024616 (soft cover : alk. paper)

Marketing strategy text and cases

By Ferrell, O. C..
Mason, OH South-Western/Cengage Learning 2014 .
xxvi, 587 pages 26 centimeters..
9781285073040 (pbk.) | 1285073045 (pbk.)

Estrategia de marketing /

By Ferrell, O. C..
Australia : Cengage Learning, 2018 .
xiv, 440 pages : , Translation of: Marketing strategy: text and cases. 28 cm..
9786075264158 / 6075264159

Marketing strategy : text and cases /

By Ferrell, O. C..
Australia : Cengage, 2022 .
xix, 536 pages : 28 cm..
978035756300