PUCPR Search for 'Provider:NTC'

How to do business with the Japanese a complete guide to Japanese customs and business practices

By De Mente, Boye..
Lincolnwood, Ill. NTC Business Books 1990 .
vi, 269 p. 23 cm..
0844285099 (pbk.)

The advertising portfolio creating an effective presentation of your work

By Barry, Ann Marie..
Lincolnwood, Ill. NTC Business Books 1990 .
x, 117 p. , Glossary/Index. 0844231266

How to turn customer service into customer sales

By Katz, Bernard.
Lincolnwood, Ill. NTC Business Books 1987 .
168 p. , Includes index. 0844231703

Marketing to China one billion new customers

By Xu, Bai Yi.
Lincolnwood, Ill., NTC Business Books 1990 .
xxvi, 150 p. 0844233951

Japanese etiquette & ethics in business

By De Mente, Boye..
Lincolnwood, Ill. NTC Business Books 1987 .
ix, 182 p. 0844285072 (pbk.)

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill., USA NTC Business Books 1990 .
xix, 630 p. , 920131 25 cm..
0844230553

Advertising copywriting

By Burton, Philip Ward.
Lincoldwood, Il. NTC Business Books 1990 .
xv, 333 p. , Includes index. 0844232009

Essentials of media planning a marketing viewpoint

By Barban, Arnold M..
Lincolnwood, Ill. NTC Business Books 1987 .
xii, 160 p. 0844230189 (pbk.)

Media math basic techniques of media evaluation

By Hall, Robert W..
Lincolnwood, Ill. NTC Business Books 1987 .
v, 138 p. , Includes index. 0844231428 (pbk.)

Understanding mass media

By Schrank, Jeffrey..
Lincolnwood, Ill. NTC Textbook Co. 1991 .
372 p. , Includes index. 0844256900

How to produce effective TV commercials

By White, Hooper..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
xix, 305 p. , Rev. ed. of: How to produce an effective TV commercial. c1981. | Includes index.

Essentials of advertising strategy

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1988 .
vi, 98 p. , 911130 26 cm..
0844230448

Chinese etiquette & ethics in business

By De Mente, Boye..
Lincolnwood, Ill., USA NTC Business Books 1989 .
xvi, 251 p. , 911211 23 cm..
0844285250

Radio advertising the authoritative handbook

By Schulberg, Bob..
Lincolnwood, Ill. NTC Business Books 1989 .
xvi, 205 p. , Includes index. 24 cm..
0844231304

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1984 .
xii, 532 p. 25 cm..
0872510891

New product development what really works

By Gruenwald, George..
Lincolnwood, Ill. NTC Business Books 1985 .
xvii, 414 p. , Includes index. 25 cm..
0872510859

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill., USA NTC Business Books 1988 .
xv, 575 p. , Includes index. 24 cm..
0844231800

Honomichl on marketing research

By Honomichl, Jack J..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
330 p. , Includes indexes. 24 cm..
0844230928 | 0844230960

Handbook for business writing

By Baugh, L. Sue..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
vii, 280 p. , Includes index. 23 cm..
0844253200 (pbk.)

The Complete travel marketing handbook 37 industry experts share their secrets

Lincolnwood, Ill., U.S.A. NTC Business Books 1988 .
xvi, 291 p. , 920604

Profitable direct marketing how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies

By Kobs, Jim..
Illinois NTC Business Books 1988 .
xv, 312 p. , Includes index. 27 cm..
0872510379

Eicoff on broadcast direct marketing

By Eicoff, Alvin..
Lincolnwood, Ill., U.S.A. NTC Business Books 1988 .
ix, 191 p. , Includes index. 24 cm..
0844231444 (jacket)

How to create and deliver winning advertising presentations

By Moriarty, Sandra E..
Lincolnwood, Ill., USA NTC Business Books 1989 .
vii, 136 p. , Includes index. 28 cm..
0844231967

Business-to-business advertising a marketing management approach

By Patti, Charles H..
Lincolnwood, Ill. NTC Business Books 1991 .
p. cm. , "Published in association with the Business and Professional Advertising Association (B/PAA)." 0844234710

How to produce creative advertising proven techniques and computer applications

By Keding, Ann..
Lincolnwood, Ill., USA NTC Business Books 1991 .
ix, 181 , 920401 29 cm..
0844234818 | 0844234826 (softbound)

How to produce creative publications traditional techniques & computer applications

By Bivins, Thomas..
Lincolnwood, Ill., USA NTC Business Books 1991 .
x, 438 p. , Includes index. 29 cm..
0844234931

Marketing corporate image the company as your #1 product

By Gregory, James R..
Lincolnwood, Ill., USA NTC Business Books 1991 .
xviii, 254 p. , 920401 0844232823

Dictionary of broadcast communications

Lincolnwood, Ill., USA NTC Business Books 1991 .
x, 255 p. , Originally published: The Broadcast communications dictionary. 3rd ed., rev. and expanded. New York : Greenwood Press, 1989. 23 cm..

Strategy in advertising matching media and messages to markets and motivation

By Bogart, Leo..
Chicago, IL NTC Publishing Group 1991 .
xiii, 406 p. , 920401 24 cm..

The publicity handbook how to maximize publicity for products, services, and organizations

By Yale, David R..
Lincolnwood, Ill., U.S.A. NTC Business Books 1991 .
x, 358 p. 0844232858

Choosing and working with your advertising agency

By Weilbacher, William M..
Illinois NTC Publishing Group 1991 .
207 p. , Includes index. 0844234680

The Lasker story as he told it.

By Lasker, Albert Davis.
Lincolnwood, Ill. NTC Business Books 1963 .
126 p. , Originally published : Chicago : Advertising Publications, c1963. 0844230995

Saatchi & Saatchi the inside story

By Kleinman, Philip.
Lincolnwood, Ill. NTC Business Books 1989 .
ix, 182 p.

Sales promotion management

By Schultz, Don E..
Illinois NTC Business Books 1987 .
xviii, 487 p.

Readings & cases in direct marketing

By Brown, Herbert E..
Lincolnwood, Ill. NTC Business Books 1989 .
xii, 334 p. 24 cm..
0844231835

Successful telemarketing opportunities and techniques for increasing sales and profits

By Stone, Bob.
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
xii, 236 p. , Includes index. 25 cm..
0844231347 | 0844231339 (pbk.)

Advertising in society classic and contemporary readings on advertising's role in society

Lincolnwood, Ill., USA NTC Business Books 1989 .
xvii, 522 p. 24 cm..
0844231770

Advertising age the principles of advertising at work

Lincolnwood, Ill., USA NTC Business Books 1989 .
xii, 241 p. 28 cm..
0844231754

Advertising media planning

By Sissors, Jack Zanville.
Lincolnwood, Illinoies NTC Business Books 1989 .
xi, 461 p.

How to write a successful advertising plan

By Taylor, James Walter.
Lincolnwood, Ill., USA NTC Business Books 1989 .
154 p. , Includes index. 28 cm..
0844231959

Strategic media planning

By Lancaster, Kent M..
Lincolnwood, Ill., USA NTC Business Books 1989 .
xii, 285 p. , System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer. 25 cm..
0844234753

Fundamentals of copy & layout

By Book, Albert C..
Lincolnwood, Ill. NTC Business Books 1989 .
247 p.

The art of writing advertising conversations with masters of the craft

Illinois NTC Business Books 1987 .
125 p.

The marketing plan how to prepare it... what should be in it

By Skacel, Robert K..
Lincolnwood, Illinois NTC Business Books 1976 .
64 p. :ill.

AMA handbook for successful selling

By Kimball, Bob..
Lincolnwood, IL NTC Business Books 1993 .
p. cm.

AMA guide to small business marketing

By Cook, Kenneth J..
Lincolnwood, Ill. American Marketing Association | NTC Business Books 1993 .
xiv, 162 p. 24 cm..

State-of-the-art marketing research

By Blankenship, Albert Breneman.
Chicago, Ill. | Lincolnwood, Ill. American Marketing Association | NTC Business Books 1993 .
xi, 579 p. 25 cm..

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill. NTC Business Books 1993 .
p. cm.

Effective business decision making-- and the educated guess

By O'Dell, William F..
Lincolnwood, Ill., USA NTC Business Books 1991 .
x, 118 p. 24 cm..

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill., USA NTC Business Books 1994 .
p. cm. 0844230154