PUCPR Search for 'Provider:Crain Books'

Radio & television commercial

By Book, Albert C..
Chicago, Ill. Crain Books 1984 .
v, 222 p. 28 cm..
0872510956 (pbk.)

International marketing communications

By Roth, Robert F..
Chicago, Ill. Crain Books 1982 .
xiv, 353 p. , Includes index. 24 cm..

Cable advertiser's handbook

By Kaatz, Ronald B..
Lincolnwood, Ill., U.S.A. Crain Books 1985 .
xviii, 262 p. , Rev. ed. of: Cable, an advertiser's guide to the new electronic media. 1982. | Includes index. 26 cm..

Public relations in the marketing mix introducing vulnerability relations

By Goldman, Jordan..
Chicago, IL Crain Books 1984 .
xviii, 165 p. , Includes index. 23 cm..
0872510840 (pbk.)

Trademark problems and how to avoid them

By Diamond, Sidney A..
Chicago Crain Books 1981 .
xii, 276 p. , Includes index. 24 cm..
087251059X

Successful direct marketing methods

By Stone, Bob.
Lincolnwood, Ill. Crain Books 1979 .
xiii, 370 p. , Includes index.

Sales promotion essentials

By Schultz, Don E..
Chicago, IL Crain Books 1982 .
v, 234 p. 24 cm..
0872510727 (pbk.)