PUCPR Search for 'Provider:American Marketing Association'

Conceptual and theoretical developments in marketing

Chicago American Marketing Association 1979 .
xxi, 709 p. , Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979. 23 cm..
0877571228

Problem definition in marketing

By Locander, William B..
Chicago American Marketing Association 1975 .
11 p. 23 cm..
0877570663

Market structure analysis

By Myers, James H..
Chicago American Marketing Association 1977 .
159 p. 23 cm..
0877570892

Managing the marketing research function

By Adler, Lee..
Chicago American Marketing Association 1977 .
172 p. 23 cm..
0877570825

Trends in consumer behavior research

By Peterson, Robert Allen.
Chicago American Marketing Association 1977 .
v, 40 p. 23 cm..
0877570833

The use of sampling in marketing research

By Dommermuth, William P..
Chicago American Marketing Association 1975 .
vi, 37 p. 0877570655

Attitude research

By Crespi, Irving.
[Chicago?] American Marketing Association 1965 .
viii, 44 p. 23 cm..

Marketing information systems selected readings

Chicago American Marketing Association 1976 .
186 p. 28 cm..
087757071X

Advertising research

By Holbert, Neil.
Chicago American Marketing Association 1975 .
17 p. 23 cm..
087757068X

Marketing scales handbook a compilation of multi-item measures

By Bruner, Gordon C..
Chicago, Ill., USA American Marketing Association 1992 .
xiii, 1315 p. 25 cm..

AMA guide to small business marketing

By Cook, Kenneth J..
Lincolnwood, Ill. American Marketing Association | NTC Business Books 1993 .
xiv, 162 p. 24 cm..

State-of-the-art marketing research

By Blankenship, Albert Breneman.
Chicago, Ill. | Lincolnwood, Ill. American Marketing Association | NTC Business Books 1993 .
xi, 579 p. 25 cm..

Segmentation and positioning for strategic marketing decisions

By Myers, James H..
Chicago, IL American Marketing Association 1996 .
xiii; 358 p. , Includes index.

AMA complete guide to small business advertising

By Vitale, Joe.
Chicago, IL American Marketing Association 1995 .
xiv; 192 p. , Includes bibliographical references and index.

Interactive Marketing the future present

Chicago, IL American Marketing Association 1996 .
xxiii,390 p. 0844234265

AMA complete guide to strategic planning for small business

By Cook, Kenneth J..
Chigaco, IL American Marketing Association;NTC business books 1995 .
151 p. , "American Marketing Association." 24 cm..
0844235873

AMA complete guide to marketing research for small business

By Edmunds, Holly.
Chicago, IL American Marketing Association 1996 .
xii,176 p. , INcludes index.

Dictionary of marketing terms /

Chicago, IL : American Marketing Association , 1995 , At head of title: American Marketing Association. 0844235989

AMA complete guide to small business marketing

By Cook, Kenneth J..
Lincolnwood, Ill. American Marketing Association | NTC Business Books 1993 .
xiv, 162 p.

Advertising research the internet, consumer behavior, and strategy

Chicago, Ill. American Marketing Association 2000 .
vii, 281 p. 28 cm..
0877572887

Preference structure measurement conjoint analysis and related techniques.

[Chicago, Ill.?] American Marketing Association .
v. , "A guide for designing and interpreting conjoint studies." | Description based on: 2nd ed., copyrighted 2000. 28 cm..

Marketing encyclopedia : issues and trends shaping the future /

Chicago : | Lincolnwood, Ill. : American Marketing Association , | NTC Business Books , 1995 .
x, 348 p. , At head of title: American Marketing Association 24 cm..
0844235938