PUCPR Search for '(su:"Advertising.")'

The advertising portfolio creating an effective presentation of your work

By Barry, Ann Marie..
Lincolnwood, Ill. NTC Business Books 1990 .
x, 117 p. , Glossary/Index. 0844231266

Advertising procedure

By Kleppner, Otto.
New York Garland Pub. 1925 .
xvi, 539 p. , Reprint. Originally published: New York : Prentice-Hall, 1925. | Includes index. 23 cm..
0824067347 (alk. paper)

Advertising pure and simple

By Seiden, Hank..
New York AMACOM 1976 .
viii, 197 p. 0814454275

Creative advertising theory and practice

By Moriarty, Sandra E..
Englewood Cliffs, N.J. Prentice-Hall 1991 .
viii, 438 p. 0131899112

Marketing to China one billion new customers

By Xu, Bai Yi.
Lincolnwood, Ill., NTC Business Books 1990 .
xxvi, 150 p. 0844233951

Publicidad técnicas y métodos en Chile

By Herrera, Mónica..
Santiago de Chile Editorial Universitaria 1989 .
180 p. 8483402297

Publicidad, mixtificación y adolescencia la recepción de los spots televisivos

By Marcé i Puig, Francesc.
Barcelona Ediciones de la Universidad de Barcelona 1984 .
143 p. 8475281397

Advertising; its role in modern marketing

By Dunn, S. Watson.
New York Holt, Rinehart and Winston 1969 .
viii, 629 p. 0030666457

Advertising; mass communication in marketing

By Kirkpatrick, Charles Atkinson..
Boston Houghton Mifflin 1970 .
viii, 514 p.

The hidden persuaders.

By Packard, Vance Oakley.
New York Washington Square Press Publication of Pocket Books 1957 .
288 p.

What advertising is

By Smelt, Maurice.
London Pelham 1972 .
178 p. 0720705081

Advertising a decision-making approach

By Patti, Charles H..
Chicago Dryden Press 1988 .
xxxi, 590 p. 003071687X

Confessions of an advertising man

By Ogilvy, David.
New York Atheneum 1963 .
208 p.

Possible anticompetitive effects of sale of network TV advertising Hearings, Eighty-ninth Congress, second session, pursuant to S. Res. 191.

Washington U.S. Govt. Print. Off. 1967 .
v. , Hearings held May 24 1966- 24 cm..

Cable TV advertising in search of the right formula

New York Quorum Books 1989 .
x, 189 p. , Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand. | Includes index. 24 cm..
0899304060 (alk. paper)

Radio & television commercial

By Book, Albert C..
Chicago, Ill. Crain Books 1984 .
v, 222 p. 28 cm..
0872510956 (pbk.)

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill., USA NTC Business Books 1990 .
xix, 630 p. , 920131 25 cm..
0844230553

Advertising copywriting

By Burton, Philip Ward.
Lincoldwood, Il. NTC Business Books 1990 .
xv, 333 p. , Includes index. 0844232009

Essentials of media planning a marketing viewpoint

By Barban, Arnold M..
Lincolnwood, Ill. NTC Business Books 1987 .
xii, 160 p. 0844230189 (pbk.)

Media math basic techniques of media evaluation

By Hall, Robert W..
Lincolnwood, Ill. NTC Business Books 1987 .
v, 138 p. , Includes index. 0844231428 (pbk.)

Understanding mass media

By Schrank, Jeffrey..
Lincolnwood, Ill. NTC Textbook Co. 1991 .
372 p. , Includes index. 0844256900

La mentira en la propaganda política y en la publicidad

By Durandin, Guy..
Barcelona Ediciones Paidós 1983 .
203 p. , Includes index. 8475092497

Ayer glossary of advertising and related terms.

Philadelphia 1972 .
163 p. 27 cm..

La revolución del marketing la táctica dicta la estrategia

By Ries, Al..
Bogotá McGraw-Hill 1989 .
216 p. 9586000249

?Quién le teme a la publicidad?

By Borrini, Alberto..
Buenos Aires ANESA 1976 .
340 p. 21 cm..

Casi todo lo que sé de publicidad

By Lorente, Joaquín.
Barcelona Folio 1986 .
255 p. 26 cm..
8475830870

La publicidad

By Valentini, Gilberto..
Bilbao Urmo 1986 .
979 p. , Translation of : la publicita. 842405222

Compropolitan el orden transnacional y su modelo femenino : un estudio de las revistas femeninas en América Latina

By Santa Cruz, Adriana..
México Editorial Nueva Imagen 1981 .
290 p., [24] leaves of plates 20 cm..
9684292066

How to produce effective TV commercials

By White, Hooper..
Lincolnwood, Ill., U.S.A. NTC Business Books 1986 .
xix, 305 p. , Rev. ed. of: How to produce an effective TV commercial. c1981. | Includes index.

Research on the effects of television advertising on children a review of the literature and recommendations for future research

Washington] National Science Foundation, for sale by the Supt. of Docs., U.S. Govt. Print. Off. 1977 .
viii, 229 p. , Cover title | "Principal investigator: Richard P. Adler." | "NSF/RA 770115."

An antitrust primer a guide to antitrust and trade regulation laws for businessmen

By Kintner, Earl W..
New York Macmillan 1964 .
xx, 316 p. 24 cm..

Essentials of advertising strategy

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1988 .
vi, 98 p. , 911130 26 cm..
0844230448

La publicidad

By Moliné, Marçal..
Barcelona Salvat Editores 1973 .
141, [3] p. 20 cm..
8434574241

The mechanical bride folklore of industrial man.

By McLuhan, Herbert Marshall.
New York Vanguard Press 1951 .
vii, 157 p.

Radio advertising the authoritative handbook

By Schulberg, Bob..
Lincolnwood, Ill. NTC Business Books 1989 .
xvi, 205 p. , Includes index. 24 cm..
0844231304

Advertising and consumer psychology

Lexington, Mass. Lexington Books 1983 .
xxiv, 400 p. , Includes indexes. 24 cm..
0669057665

Advertising

By Bolen, William H..
New York Wiley 1984 .
xvi, 649 p., [8] p. of plates 24 cm..
0471863483

Advertising its cultural and political effects.

By Buzzi, Giancarlo..
Minneapolis University of Minnesota Press 1968 .
vi, 147 p. , Translation of La tigre domestica. 23 cm..

Advertising and competition theory, measurement, fact

By Ferguson, James Milton..
Cambridge, Mass. Ballinger Pub. Co. 1974 .
xiii, 190 p. 24 cm..
088410253X

The economic implications of advertising

By Firestone, O. J..
Toronto Methuen 1967 .
xiii, 210 p. 24 cm..

The assault on childhood.

By Goulart, Ron.
Los Angeles Sherbourne Press 1969 .
278 p. 22 cm..

Madison Avenue, USA.

By Mayer, Martin.
New York Harper 1958 .
332 p. 22 cm..

Advertising

By Wright, John Sherman.
New York McGraw-Hill 1971 .
xv, 816 p. 24 cm..
0070720657

Billboards to Buicks: advertising--as I lived it.

By Ellis, Jim.
London | New York [etc.] Abelard-Schuman 1968 .
240 p. 22 cm..
0200715054

Deception detection an educator's guide to the art of insight

By Schrank, Jeffrey..
Boston Beacon Press 1975 .
154 p. 24 cm..
0807031607 | 0807031615

A history of advertising from the earliest times.

By Sampson, Henry.
Detroit Gale Research Co. 1974 .
x, 616 p. 22 cm..

Advertising, concepts and strategies

By Berkman, Harold W.,.
New York Random House 1987 .
xxiv, 614 p. , Gilson's name appears first on the 1st ed. | Includes indexes. 27 cm..
0394361652

Advertising self-regulation and outside participation a multinational comparison

By Boddewyn, J. J..
New York Quorum Books 1988 .
p. cm. , Includes index. 0899302955 (lib. bdg. : alk. paper)

Advertising media a managerial approach

By McGann, Anthony F..
Homewood, Ill. Irwin 1988 .
xii, 452 p. 25 cm..
0256059888

Strategic advertising campaigns

By Schultz, Don E..
Lincolnwood, Ill. NTC Business Books 1984 .
xii, 532 p. 25 cm..
0872510891