Kotler, Philip, <br/><br/>
Marketing decision making: a model building approach. 

 - New York  Holt, Rinehart and Winston  [1971] 
 - xi, 720 p.  illus.  25 cm. 
 - Holt, Rinehart and Winston marketing series .
<br/><br/> 921022 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0030781655 
<br/><br/><label>LCCN: </label>70135637 //r842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision-making--Mathematical models.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K63 
<br/><br/><label>Dewey Class. No.: </label>658.8/02