TY  - BOOK
AU  - Cravens,David W.
AU  - Lamb,Charles W.,Jr
TI  - Strategic marketing cases and applications
T2  - The Irwin series in marketing
SN  - 0256033714
AV  - HF5415 .C6944 1986
U1  - 658.8/02 19
PY  - 1986///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Case studies
KW  - Local
N1  - Includes bibliographical references
ER  -