00718nam a2200229Ia 4500001000700000003000500007005001700012008004100029010001500070020001500085050002400100082001700124100002900141245008700170250001200257260003800269300003000307490004100337504004100378650003600419700003300455100269BIBL20160527180640.0850122s1986    ilua     b    00010 eng    a 85060246   a02560337140 aHF5415b.C6944 19860 a658.8/0221910aCravens, David W.2Local10aStrategic marketing cases and applicationscDavid W. Cravens, Charles W. Lamb, Jr.  a2nd ed.0 aHomewood, Ill.bR.D. Irwinc1986.  axxi, 803 p.bill.c25 cm. 4aThe Irwin series in marketing2Local  aIncludes bibliographical references. 0aMarketingxCase studies.2Local10aLamb, Charles W., Jr.2Local