Cravens, David W. <br/><br/>
Strategic marketing cases and applications 
David W. Cravens, Charles W. Lamb, Jr. 
 - 2nd ed. 
 - Homewood, Ill.  R.D. Irwin  1986. 
 - xxi, 803 p.  ill.  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0256033714 
<br/><br/><label>LCCN: </label>85060246  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C6944 1986 
<br/><br/><label>Dewey Class. No.: </label>658.8/02