TY  - BOOK
AU  - Runyon,Kenneth E.
AU  - Runyon,Kenneth E.
TI  - Advertising
SN  - 0675200881
AV  - HF5823 .R757 1984
U1  - 659.1 19
PY  - 1984///
CY  - Columbus, Ohio
PB  - C.E. Merrill Pub. Co.
KW  - Advertising
KW  - LEMB
KW  - Marketing
KW  - Local
N1  - Rev. ed. of: Advertising and the practice of marketing. c1979; Includes bibliographical references and indexes
ER  -