Runyon, Kenneth E. <br/><br/>
Advertising 
Kenneth E. Runyon. 
 - 2nd ed. 
 - Columbus, Ohio  C.E. Merrill Pub. Co.  c1984. 
 - xiii, 702 p.  ill. (some col.)  29 cm. 
<br/><br/> Rev. ed. of: Advertising and the practice of marketing. c1979. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0675200881 
<br/><br/><label>LCCN: </label>83061930  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .R757 1984 
<br/><br/><label>Dewey Class. No.: </label>659.1