@book{81748,
	author = {Runyon, Kenneth E. and Runyon, Kenneth E.},
	title = {Advertising},
	publisher = {C.E. Merrill Pub. Co.},
	year = {c1984.},
	address = {Columbus, Ohio},
	edition = {2nd ed.},
	note = {Rev. ed. of: Advertising and the practice of marketing. c1979.}
}