TY  - BOOK
AU  - Schultz,Don E.
AU  - Robinson,William A.
TI  - Sales promotion essentials
SN  - 0872510727 (pbk.)
AV  - HF5438.5 .S38 1982
U1  - 658.8/2 19
PY  - 1982///
CY  - Chicago, IL
PB  - Crain Books
KW  - Sales promotion
KW  - Local
N1  - Includes bibliographical references and index
ER  -