Schultz, Don E. <br/><br/>
Sales promotion essentials 
Don E. Schultz and William A. Robinson. 
 - Chicago, IL  Crain Books  c1982. 
 - v, 234 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0872510727 (pbk.)  11.95 
<br/><br/><label>LCCN: </label>82070974  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5438.5  / .S38 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8/2