TY  - BOOK
AU  - Dunn,S.Watson
AU  - Dunn,S.Watson
TI  - Publicidad, su papel en la mercadotecnia moderna
PY  - 1967///
CY  - Mexico
PB  - Union tipografica editorial Hispano-Americana
KW  - Advertising
KW  - LEMB
N1  - Translation of: Advertising, its role in modern marketing; Includes bibliographies and index
ER  -