00981nam a2200241Ia 4500 98797 BIBL 20160527175255.0 840315s1967 mx a b 000 0 spa d (OCoLC)10524259 MUU MUU m/c PUXA HF5823 .D7814 1967 Dunn, S. Watson (Samuel Watson) cn 89245 Local Advertising, its role in modern marketing. Spanish. 1967 Publicidad, su papel en la mercadotecnia moderna S. Watson Dunn ; traducción al Español por Eduardo Escalona. Mexico Union tipografica editorial Hispano-Americana c1967. xix, 700 p. ill. 23 cm. Translation of: Advertising, its role in modern marketing. Includes bibliographies and index. Advertising 47734 LEMB Dunn, S. Watson (Samuel Watson) 1918- Publicidad, su papel en la mercadotecnia moderna. cn 89245 Local 81344 81344 0 0 0 659_100000000000000_D923 0 evl 1955 10 10 1 2016-05-27 153318 0 659.1 D923 80000000895907 2016-05-27 00:00:00 r:98797 z:NCC:D 6