00869nam a2200205Ia 450000100060000000300050000600500170001100800410002803500200006904000180008910000480010724000630015524501190021826000660033730000300040350000630043350400390049665000220053570001060055798797BIBL20160527175255.0840315s1967    mx a     b    000 0 spa d  a(OCoLC)10524259  aMUUcMUUdm/c10aDunn, S. Watsonq(Samuel Watson)wcn2Local10aAdvertising, its role in modern marketing.lSpanish.d196710aPublicidad, su papel en la mercadotecnia modernacS. Watson Dunn ; traducción al Español por Eduardo Escalona.0 aMexicobUnion tipografica editorial Hispano-Americanacc1967.  axix, 700 p.bill.c23 cm.  aTranslation of: Advertising, its role in modern marketing.  aIncludes bibliographies and index. 0aAdvertising2LEMB10aDunn, S. Watsonq(Samuel Watson)d1918-tPublicidad, su papel en la mercadotecnia moderna.wcn2Local