@book{81344,
	author = {Dunn, S. Watson and Dunn, S. Watson},
	title = {Publicidad, su papel en la mercadotecnia moderna},
	publisher = {Union tipografica editorial Hispano-Americana},
	year = {c1967.},
	address = {Mexico},
	note = {Translation of: Advertising, its role in modern marketing.}
}