<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>La </nonSort>
    <title>publicidad hoy</title>
    <subTitle>métodos y técnicas</subTitle>
  </titleInfo>
  <titleInfo type="uniform">
    <title>La pubblicità oggi; metodi e tecniche</title>
  </titleInfo>
  <name type="personal">
    <namePart>Attanasio, Franco.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">sp</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Bilbao</placeTerm>
    </place>
    <publisher>EDiciones Deusto</publisher>
    <dateIssued>1967</dateIssued>
    <edition>2a. ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">spa</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>201 p.</extent>
  </physicalDescription>
  <note type="statement of responsibility">F. Attanasio, traducido por Tomás Rodríguez Sahagún.</note>
  <note>Translation of : La pubblicita oggi, metodi e tecniche.</note>
  <subject authority="lcsh">
    <topic>Publicity</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Colección; Gestión, Sección Gestión Comercial</title>
    </titleInfo>
  </relatedItem>
  <recordInfo>
    <recordCreationDate encoding="marc">840914</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527175254.0</recordChangeDate>
    <recordIdentifier source="BIBL">98784</recordIdentifier>
  </recordInfo>
</mods>
