@book{81280,
	author = {Nicosia, Francesco M. and California.},
	title = {La decisión del consumidor},
	publisher = {Editorial Gustavo Gili},
	year = {1970.},
	series = {Colección "Economía de la empresa"},
	address = {Barcelona},
	note = {Translation of : Consumer decision processes ; marketing and adversting implications.}
}