Boyd, Harper W., <br/><br/>
Casos en "marketing." 
Seleccionados por: Harper W. Boyd, Jr. [et al.] International Center for the Advancement of Management Education (ICAME) Escuela para Graduados en Administración de Empresas. Universidad de Stanford, Stanford, California. 
 - Reading, Mass.  Addison-Wesley Pub. Co.  [c1967] 
 - x, 358 p.  illus., maps.  24 cm. 
<br/><br/><label>LCCN: </label>66026010  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B6218