Consumer behavior implications for marketing strategy
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
- 4th ed.
- Homewood, Ill. BPI/Irwin 1989.
- xviii, 796 p. ill. (some col.) 24 cm.
Includes bibliographical references and indexes.
88021410
Consumer behavior--United States. Market surveys--Case studies.--United States Consumer behavior--Case studies.--United States Market surveys--United States.