TY  - BOOK
AU  - Runyon,Kenneth E.
AU  - Stewart,David W.
TI  - Consumer behavior and the practice of marketing
SN  - 0675204631
AV  - HF5415.3 .R86 1987
U1  - 658.8/342 19
PY  - 1987///
CY  - Columbus
PB  - Merrill Pub. Co.
KW  - Consumer behavior
KW  - Local
KW  - Marketing research
KW  - Motivation research Marketing
N1  - Includes bibliographies and indexes
ER  -