Consumer behavior and the practice of marketing
Runyon, Kenneth E.
creator
Stewart, David W.
text
bibliography
ohu
Columbus
Merrill Pub. Co.
c1987
1987
3rd ed.
monographic
eng
xv, 776 p. ill. (some col.) 24 cm.
Kenneth E. Runyon, David W. Stewart.
Includes bibliographies and indexes.
Consumer behavior
Marketing research
Motivation research Marketing
HF5415.3 .R86 1987
658.8/342
0675204631
86062987 //r88
860924
20160527205603.0
95729