Runyon, Kenneth E. <br/><br/>
Consumer behavior and the practice of marketing 
Kenneth E. Runyon, David W. Stewart. 
 - 3rd ed. 
 - Columbus  Merrill Pub. Co.  c1987. 
 - xv, 776 p.  ill. (some col.)  24 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0675204631 
<br/><br/><label>LCCN: </label>86062987 //r88 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing research<br/>Motivation research Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .R86 1987 
<br/><br/><label>Dewey Class. No.: </label>658.8/342