Jernigan, Marian H.

Fashion merchandising and marketing Marian H. Jernigan, Cynthia R. Easterling. - New York Macmillan c1990. - xiv, 581 p. ill. 24 cm.

921105

Includes bibliographical references (p. 573-581).

0023313501

89048108


Fashion merchandising--United States.
Retail trade--United States.

HD9940.U4 / J47 1990

687/.068/8