Jernigan, Marian H.
Fashion merchandising and marketing
Marian H. Jernigan, Cynthia R. Easterling.
- New York Macmillan c1990.
- xiv, 581 p. ill. 24 cm.
921105
Includes bibliographical references (p. 573-581).
0023313501
89048108
Fashion merchandising--United States.
Retail trade--United States.
HD9940.U4 / J47 1990
687/.068/8