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  <titleInfo>
    <title>Advertising handbook for health care services</title>
  </titleInfo>
  <name type="personal">
    <namePart>Winston, William J.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Haworth Press</publisher>
    <dateIssued>c1986</dateIssued>
    <dateIssued encoding="marc">1986</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xiv, 287 p. ill. 25 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">William J. Winston, editor.</note>
  <note>Includes bibliographies and index.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Medicine</topic>
  </subject>
  <subject authority="mesh">
    <topic>Marketing of Health Services</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Medicine</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">HF6161.P9 P18 1986</classification>
  <classification authority="ddc" edition="19">659.1/93621</classification>
  <classification authority="nlm">W 74 A244</classification>
  <identifier type="isbn">0866563903</identifier>
  <identifier type="lccn">85027013 //r89</identifier>
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    <recordCreationDate encoding="marc">851016</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527205348.0</recordChangeDate>
    <recordIdentifier source="BIBL">94413</recordIdentifier>
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