00728nam a2200241Ia 450000100060000000300050000600500170001100800410002801000150006902000220008405000230010608200190012910000300014824500620017826000490024030000300028950000200031965000350033965000210037465000290039565000350042470000270045994323BIBL20160527205340.0870908s1988    caua          00110 eng    a 87024789   a0874848296 (pbk.)0 aPN4775b.R472 19880 a808/.0660721910aRivers, William L.2Local10aWriting for the mediacWilliam L. Rivers, Alison R. Work.0 aMountain View, CAbMayfield Pub. Co.cc1988.  avii, 279 p.bill.c24 cm.  aIncludes index. 0aJournalismxAuthorship.2Local 0aPublicity2Local 0aAdvertising copy.2Local 0aReporters and reporting2Local10aWork, Alison R.2Local