TY  - BOOK
AU  - Wiseman,Mark
TI  - The new anatomy of advertising: applying scientific method to the solution of advertising problems
AV  - HF5823 .W58
U1  - 659.1 
PY  - 1959///]
CY  - New York
PB  - Harper
KW  - Advertising
KW  - LEMB
ER  -