Wiseman, Mark <br/><br/>
The new anatomy of advertising  applying scientific method to the solution of advertising problems. 

 - New York  Harper  [1959] 
 - 265p.  22cm. 
<br/><br/><label>LCCN: </label>59007059  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .W58 
<br/><br/><label>Dewey Class. No.: </label>659.1