TY  - BOOK
AU  - Backman,Jules
TI  - Advertising and competition
AV  - HF5813.U6 B28
U1  - 659.1/0973 
PY  - 1967///
CY  - New York
PB  - New York University Press
KW  - Advertising
KW  - United States
KW  - LEMB
N1  - Bibliographical footnotes
ER  -