Backman, Jules Advertising and competition. - New York New York University Press 1967. - xvi, 239 p. illus. 22 cm. Bibliographical footnotes. LCCN: 67017108 Subjects--Topical Terms: Advertising--United States. LC Class. No.: HF5813.U6 / B28 Dewey Class. No.: 659.1/0973