TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Advertising psychology and research: an introductory book
AV  - HF5822 .L78
U1  - 659.10115 
PY  - 1950///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - LEMB
KW  - Psychological aspects
KW  - Research
N1  - Includes bibliographies
ER  -