Lucas, Darrell Blaine <br/><br/>
Advertising psychology and research  an introductory book 
by Darrell Blaine Lucas and Steuart Henderson Britt. 
 - New York  McGraw-Hill  1950. 
 - xi, 765 p.  illus. (part col.)  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>51000452  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising--Psychological aspects.<br/>Advertising--Research.
<br/><br/><label>LC Class. No.: </label>HF5822  / .L78 
<br/><br/><label>Dewey Class. No.: </label>659.10115