TY  - BOOK
AU  - Tousley,Rayburn Dean
TI  - Principles of marketing [by] Rayburn D. Tousley, Eugene Clark [and] Fred E. Clark
PY  - 1968///, c1962]
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Local
N1  - "Based on Clark and Clark, Principles of marketing, 3d ed; Includes bibliography
ER  -