@book{77181,
	author = {Tousley, Rayburn Dean},
	title = {Principles of marketing [by] Rayburn D. Tousley, Eugene Clark [and] Fred E. Clark.},
	publisher = {Macmillan},
	year = {[1968, c1962]},
	address = {New York},
	note = {"Based on Clark and Clark, Principles of marketing, 3d ed.}
}