TY  - BOOK
AU  - Keay,Frederick
AU  - Wensley,G.L.
TI  - Marketing y técnicas de ventas
T2  - Enciclopedia de marketing ; 6
PY  - 1971///
CY  - Madrid
PB  - Ibérico Europea de Ediciones
KW  - Marketing
KW  - Local
KW  - Business mathematics
N1  - Translation of Marketing through measurement; Bibliography: p. [219]
ER  -