TY - BOOK AU - Orlik,Peter B. TI - Broadcast copywriting SN - 0205076912 AV - PN1990.9.A88 O7 1982 U1 - 808/.066791021 19 PY - 1982/// CY - Boston, Mass. PB - Allyn and Bacon KW - Broadcasting KW - Authorship KW - Local KW - Broadcast advertising N1 - Includes bibliographical references and index ER -